In spite of the public claims of the Rams, it would appear that money is a factor in deciding who the next coach will be.  From the Sporting News…

With a team that could soon be sold, the last thing the Rams want to do is impede the potential transaction by signing a big-name coach to a big-money contract that the new owner might regard as a big-time problem.

So they’re aiming low and it’s evidenced by the Rams’ decision not to pursue Giants defensive coordinator Steve Spagnuolo, based on the perception that they won’t be able to compete with other teams for his services.

Thus, in addition to interim coach Jim Haslett, the list is made up of names from the second cut of candidates, with guys like Winston Moss, Leslie Frazier, Rex Ryan, Ray Sherman, Todd Bowles, Jim Fassel (yes, Jim Fassel) and Jim Schwartz in the running.

With the players wanting Haslett, and given his past success with the Saints, he’s the best name on the team’s current “B” list.  (Source and other coaching buzz)