His jerseys are selling quite well.

“For the first month after the trade … really five or six weeks … it was really going well with the Favre sales,” Walters said. “Right now, Rodgers is selling the best.”

At the Packers Pro Shop in the Lambeau Field Atrium, Rodgers jerseys have been on the shelf since he was a first-round draft pick in 2005. But it has been an especially hot commodity this year.

“He’s started out the season very strong,” said Kate Hogan, director of retail operations for the Packers Pro Shop. “I think Packers fans want to show their support of him.”